About Me

Hi, I’m Donato Palmieri and I have 8 years of experience helping companies with their marketing strategies.

Initially, in my carrier I gain expertise in advertising, devising and executing campaigns and optimizing websites for search results, for various clients.
Over time, I diversified my knowledge base, becoming proficient also in web design.

My aptitude for creating bespoke websites in accordance with client’s needs, in addition to crafting marketing assets that enhance customer outreach, speaks to my versatility.

I excel in helping businesses gain a strong online presence, through effective search engine optimization, platform-specific advertising campaigns, up-to-date email marketing strategies, and retargeting.

My Core Values

My Personal Approach

I adhere to a standardized work approach that entails a roadmap consisting of 15 steps.

This roadmap enables me at first, to collaborate with my clients to determine the current stage of their activity, and subsequently define, with no obligation a tailored strategy and the best channels to use, that align with their company’s goals, needs, and vision.

Only then we can discuss if and how my services may help your activity, and eventually start a collaboration.

Of course, every client’s needs are unique, so my approach may vary based on individual circumstances.
I strongly believe flexibility and adaptability are key qualities for a successful digital marketing consultant.

Discover more about my 15 steps

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1. Initial Meeting and Goal Setting:

Conduct an in-depth discussion with the client to understand their business, objectives, and target audience.

Set clear and achievable digital marketing goals in line with the client’s overall business objectives.

2. Comprehensive Website and Online Presence Audit:

Analyze the client’s website and digital presence to identify strengths, weaknesses, and areas for improvement.

Perform keyword research to determine potential opportunities for organic search optimization.

3. Competitor Analysis:

Assess the digital marketing strategies and tactics used by the client’s key competitors to identify gaps and potential areas for differentiation.

4. Digital Marketing Strategy Development:

Create a tailored digital marketing strategy, incorporating various channels like SEO, PPC, content marketing, social media, email marketing, etc.

Outline a timeline and action plan for implementing different elements of the strategy.

5. Data Analytics and Tracking Implementation:

Set up robust analytics tools (e.g., Google Analytics) to measure the performance of digital marketing efforts accurately.

Implement tracking mechanisms to monitor website traffic, conversions, and other essential metrics.

6. Content Marketing Plan:

Develop a content marketing plan to establish the client as an authority in their industry and attract potential customers.

Create a content calendar with a mix of engaging blog posts, videos, infographics, and other formats.

7. Social Media Strategy:

Identify the most relevant social media platforms for the client’s target audience.

Develop a social media strategy to increase brand awareness, engagement, and customer loyalty.

8. PPC Advertising Campaigns:

Set up targeted pay-per-click (PPC) advertising campaigns to drive traffic and conversions, if appropriate for the client’s goals.

9. Search Engine Optimization (SEO):

Optimize the client’s website for search engines to improve organic visibility and increase traffic from relevant searches.

10. Email Marketing and Lead Nurturing:

Design and implement an email marketing campaign to nurture leads and convert them into customers.

Personalize and segment email lists to deliver relevant content to specific audience segments.

11. Regular Performance Reporting:

Provide regular, transparent reports on the performance of different marketing channels and campaigns.

Analyze the data to make data-driven decisions and optimize future strategies.

12. Continuous Optimization and Adaptation:

Continuously monitor the results and adapt the digital marketing strategy based on performance and industry trends.

Stay up-to-date with the latest digital marketing advancements to ensure the client stays ahead of the competition.

13. Transparent Communication and Collaboration:

Maintain open and honest communication with the client throughout the process.

Collaborate with the client’s team to align digital marketing efforts with other business activities.

15. Budget Management:

Allocate the client’s marketing budget strategically across various channels and campaigns for maximum ROI.

15. Ethical and Compliant Practices:

Adhere to ethical marketing practices and stay compliant with relevant laws and regulations.

My Education

Master's degree Industrial and Organizational Psychology
Digital Marketing and Web Designer Course
Master Degree in Economics and Management
Bachelor Degree in Business Administration
60+ Licenses & Certifications Marketing Related

My Experience

In my professional experience, I have had the opportunity to work on challenging projects in international environments, consistently honing my skills and knowledge in marketing, specifically, digital marketing.

Collaborating with numerous international partners has enabled me to establish a network of accomplished professionals who support me daily.

Aside from marketing, I have pursued my passion for philosophy and music, being a multi-instrumentalist musician.

Currently, I am pursuing a program in Industrial and Organizational Psychology at the university.

I kindly suggest you to consider the following links for additional information:

– My Extensive Curriculum
– My Portfolio
– My LinkedIn page

For your convenience, please find here my updated CV for your perusal.

Let's have a chat

We can have a talk about your goals and there’s no pressure to work together. I’m confident we can find a way to partner up.